This is an article about juxting — coming up with ideas by randomly juxtaposing two things and seeing the ways they could relate to each other. For example, when you see a picture of a cake next to a picture of a river, the juxtaposition of the two can give you the idea of a floating patisserie, or of a new kind of cake with twisting paths for melted chocolate to flow through like rivers. “But I don’t know the first thing about being a pastry chef or sailing a ship,” you say. But on the off-chance you did, you could have used one of these ideas or even combined the two to create a business plan with at least a fighting chance at success. You never know what kind of idea you will get through juxting, but you can try again and again until you find something that works for you.
A Technique for Generating Endless Ideas
A Technique for Generating Endless Ideas
A Technique for Generating Endless Ideas
This is an article about juxting — coming up with ideas by randomly juxtaposing two things and seeing the ways they could relate to each other. For example, when you see a picture of a cake next to a picture of a river, the juxtaposition of the two can give you the idea of a floating patisserie, or of a new kind of cake with twisting paths for melted chocolate to flow through like rivers. “But I don’t know the first thing about being a pastry chef or sailing a ship,” you say. But on the off-chance you did, you could have used one of these ideas or even combined the two to create a business plan with at least a fighting chance at success. You never know what kind of idea you will get through juxting, but you can try again and again until you find something that works for you.